What happens on a content day
- A plan before the day. A list of the clips you need, the people on camera and the places to film, built around what you will post over the coming weeks.
- A small crew. A camera operator with sound, or a second camera, and a compact lighting setup. Still shot on cinema cameras.
- Many short pieces. Each setup is filmed for vertical first, with quick moves between them.
- Edited as a batch. Captions, titles and your branding, ready to post.
Who it suits
- Brands that need regular posts, not one big ad.
- Teams that want short interviews, tips or testimonials from real staff and customers.
- Businesses that already have a commercial and want everyday content in the same look.
Content day or commercial?
| Content day | Commercial | |
|---|---|---|
| What you get | A batch of short social videos | One polished spot, plus its cut-downs |
| Crew | Small: one or two people | A full crew led by a director |
| Planning | A shot list of clips | Concept, script, casting and locations |
| Best for | Keeping your channels active | Paid ads, TV and streaming, launches |
Booking both
The most efficient way to get both is to plan them together. While the crew is set up for your commercial, a content day can follow at the same location, in the same look, without starting from zero. See one shoot day, many deliverables.
For a steady flow, content days can also run monthly. A monthly retainer comes at a lower rate than booking each day on its own.
Get a range
In our instant estimate, choose Social Campaign, Interview, Testimonial or Corporate Video, then "Content day". For commercials, read what a full commercial crew does.
Questions we hear
How many videos come from one content day?
It depends on the plan, but a content day is built to produce a batch of short videos rather than one piece.
Is a content day the same as a commercial?
No. A content day uses a small crew for many short social videos. A commercial uses a full crew for one polished spot.
Can a content day be booked monthly?
Yes. A monthly retainer comes at a lower rate than booking each day on its own.